MMG products and services are focussed where we can best add value to supplier organisations - helping them to build strong loyalty among their key business customers and to maximise share of profitable business with such customers.

Our services are based on direct transfer of the experience of our senior practicing managers and best practice principles from benchmarking of major organisations.

• Services to build customer understanding and analysis include strategic customer reviews and loyalty studies, extremely effective means of identifying and developing opportunities with key accounts
• Major customer benchmarking studies provide a very quick and cost-effective snapshot of a supplier's customer management processes, comparison to best practice and priority areas for development
• We assist companies to introduce and sustain integrated customer relationship management, critical for effective service differentiation and customer protection. This includes development of sales effectiveness reviews, sales recovery programs, and CRM development programs
• Customer segmentation and sales resource modelling. Optimizer 2000 is a specialised sales resource and customer modelling tool that allows a supplier to tailor support to customer segments, optimise sales teams and identify and target customers with greatest potential or most at risk
• Review and advice on design of customer management systems. Many organisations are spending vast amounts of money on all encompassing CRM systems, but the industry track record of implementation and impact on customers is very poor.
• We assist suppliers to identify what really adds value to their major customers and customer support staff, typically involving orders of magnitude less investment and shorter and more effective implementation
• Many organisations struggle with the role of marketing in key accounts. We assist suppliers to optimise marketing and product development and thereby maximise share and profitability of key account business