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Learnings from Best Practice
Learnings From Best Practice
Common Pitfalls
Best Practice Principles
Key Factors in Retaining and Growing Customers
Effective Implementation
 Effective Implementation
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The Customer's View
"MMG's customer reviews and customer management processes have laid the foundation for greatly improved relations with our major customers"
Russ Skelton
Manager Marketing and Trading
Macquarie Generation
Customer Management Systems
Optimise the effectiveness of your major customer management systems.
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OpTimizer 2000
Optimiser 2000 Match sales resources to customer value and opportunities.
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Where each company currently stands in managing its business customers obviously varies significantly. Typical key stages in implementation of 'best practice' customer management processes are set out below:

This 'virtuous cycle', consistently applied, is both visible and impressive to customers and extremely effective in bringing a supplier to near best practice levels within 1-2 cycles.