From our own customer segmentation and sales resource modelling work with companies, we have developed a practical tool based on 'best practice' account management principles for sales directors, regional sales and account managers.

OpTimizer 2000 assists you to establish sales disciplines in the following areas:

• Segment your customer base, to identify where best to direct the sales effort
• Tailor call disciplines, value adding and account management processes for greatest impact
• Assess the impact of reallocating portfolios or adjusting sales resources
   
  

• Identify customers at risk to competitor intrusion
• Identify major opportunities and likelihood of achievement
   
  

• Identify whether you have the right number of sales persons
• Identify areas to increase quality 'face to face' contact time with customers
• Review the balance of loading on each account manager
• Review key performance indicators related to the sales function