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Key Factors in Retaining and Growing Customers
Six key areas that build loyalty and share.
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OpTimizer 2000
Optimiser 2000Match sales resources to customer value and opportunities.
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Welcome to the website of the Macquarie Marketing Group (MMG), specialists in business to business sales and marketing.

We assist companies to retain and grow their key business customers and work specifically in the areas of

Our clients are leading organisations in the Asia Pacific region in the telecommunications, energy, transport, manufacturing and services industries.

All of our team members have held senior management roles and have significant international experience.

In the last 4 years, MMG have also conducted detailed reviews of over 500 major organisations (involving over 1,600 senior decisionmakers) on expectations from suppliers and customer relationship management best practice.

This, together with regular 'best practice' studies and international benchmarking forms the basis of an extensive database on trends, key issues, expectations and supplier performance in business customer management.

It has also led to the creation of practical methodologies based on field testing of advanced techniques and real experience in key account management.

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